Privacy Policy — 777bs

Section 01

1. Introduction

777bs ("we", "us", "our", "the Platform") operates the website at https://777bs.cam (the "Site"). We are committed to protecting the privacy and personal data of all individuals who visit, register on or otherwise interact with our Platform. This Privacy Policy sets out the principles and practices that govern our collection, use, storage, transfer and deletion of your personal information.

This Policy applies to all Users — whether you are a registered account holder, a visitor browsing the Site without an account, or an individual who contacts our support team. By accessing the Site, you acknowledge that you have read and understood the practices described in this Policy. Where you do not agree with these practices, you should cease using the Platform and, if applicable, request account closure.

777bs is an English-language betting information and services platform serving Pakistan's sports and casino community. Given the cross-border nature of online services, your data may be processed in jurisdictions outside Pakistan. We take all reasonable steps to ensure that any such processing is conducted with an equivalent level of care and protection.

Section 02

2. Definitions

The following terms are used throughout this Privacy Policy with the meanings set out below:

Section 03

3. Data We Collect

3.1 Data You Provide Directly

We collect Personal Data that you provide voluntarily when interacting with the Platform. This includes:

• Registration data: Full legal name, date of birth, email address, residential address (including city — e.g. Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar) and chosen username.
• Identity documents: CNIC number, passport details, and any liveness-check or selfie data submitted during KYC verification.
• Financial data: Payment method details, transaction amounts (denominated in PKR where applicable), deposit and withdrawal records. Note: full card numbers are never stored by 777bs; they are handled directly by our payment processor.
• Support communications: Messages, queries and feedback submitted through live chat or email to [email protected].
• Preference data: Responsible gambling limit settings, marketing consent choices and language preferences.

3.2 Data Collected Automatically

When you access the Site, certain technical data is collected automatically via server logs, cookies and similar technologies:

• IP address and approximate geographic location;
• Browser type, version and operating system;
• Device type, screen resolution and hardware model;
• Pages visited, links clicked, session duration and navigation path;
• Referring URL and search terms used to reach the Site;
• Time and date of each visit.

3.3 Data from Third Parties

We may receive Personal Data about you from third parties in limited circumstances, including:

• Identity verification providers engaged to conduct KYC checks;
• Fraud prevention and anti-money laundering screening services;
• Payment processors confirming transaction status;
• Analytics providers supplying aggregated or pseudonymised usage data.

Section 04

4. How We Process Your Data

We use the Personal Data we collect for the specific, legitimate purposes listed in the table below. We do not process your data in any manner incompatible with the original purpose for which it was collected.

Section 05

5. Legal Basis for Processing

5.1 Contract Performance

The majority of our processing is necessary to deliver the services you have requested by registering an account. Without this processing, we cannot create your account, accept deposits, settle bets or process withdrawals.

5.2 Legal Obligation

Certain processing activities are required to comply with applicable laws and the conditions of our operating licence, including KYC identity verification, anti-money laundering record-keeping and responsible gambling obligations. We are not able to waive these requirements at a User's request.

5.3 Legitimate Interest

Where processing is not strictly required by contract or law, we may rely on our legitimate business interests — such as fraud prevention, platform security, and service improvement — provided those interests are not overridden by your fundamental privacy rights. You may object to processing based on legitimate interest; see Section 11 for your rights.

5.4 Consent

Where we rely on your consent — primarily for direct marketing communications — you may withdraw that consent at any time by updating your account preferences or contacting support. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

Section 06

6. Data Sharing & Disclosure

6.1 Service Providers

We share Personal Data with carefully selected third-party service providers who assist us in operating the Platform. These providers act as Data Processors and are contractually bound to process your data only in accordance with our instructions and to maintain appropriate security measures. Categories of provider include:

• Payment processors handling PKR and other currency transactions;
• Identity verification and KYC technology providers;
• Fraud detection and AML screening services;
• Cloud infrastructure and hosting providers;
• Customer support platform operators;
• Analytics and site performance monitoring tools.

6.2 Legal Disclosures

We may disclose Personal Data to law enforcement agencies, regulatory authorities, courts or other public bodies where we are required to do so by applicable law, a court order, or a lawful regulatory demand. We will not disclose more data than is strictly required by the relevant obligation.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of 777bs's business, your Personal Data may be transferred to the acquiring entity as part of that transaction. We will provide reasonable notice prior to any such transfer and ensure that the acquiring entity commits to privacy protections consistent with this Policy.

6.4 No Sale of Personal Data

777bs does not sell, rent or trade your Personal Data to third parties for their own marketing purposes. We do not operate a data brokerage and we do not monetise user data through direct sale to advertisers.

Section 07

7. Data Retention

We retain Personal Data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and licensing conditions. The table below provides indicative retention periods for key data categories:

Once a retention period expires, data will be securely deleted or anonymised in a manner that prevents re-identification.

Section 08

8. Data Security

777bs implements appropriate technical and organisational measures to protect your Personal Data against accidental loss, unauthorised access, disclosure, alteration or destruction. Security measures include, but are not limited to:

• Transport Layer Security (TLS/HTTPS) encryption for all data transmitted between your browser and the Platform;
• Encryption at rest for sensitive data including identity documents and financial records;
• Role-based access controls limiting staff access to Personal Data on a strict need-to-know basis;
• Regular security assessments and penetration testing of Platform infrastructure;
• Multi-factor authentication requirements for administrative access to data systems;
• Incident response procedures for detecting, reporting and addressing data breaches.

While we apply industry-standard security practices, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for ensuring that your own devices are protected with up-to-date security software.

Section 09

9. Cookies & Tracking Technologies

9.1 What We Use

The Platform uses cookies and similar technologies (including pixel tags, local storage and session identifiers) to operate core site functionality, remember your preferences, analyse usage patterns and support fraud detection.

9.2 Cookie Categories

9.3 Managing Cookies

You may manage or disable non-essential cookies through your browser settings. Instructions for major browsers are available from the browser provider's support documentation. Please note that disabling certain cookies may impair the functionality of the Platform, including your ability to maintain a logged-in session.

Section 10

10. International Data Transfers

Given that 777bs operates an internationally accessible platform, your Personal Data may be transferred to and processed in countries outside Pakistan where our service providers, hosting infrastructure or processing systems are located. We take the following steps to protect your data during international transfers:

• Entering into data processing agreements with all third-party processors that impose security and confidentiality obligations consistent with this Policy;
• Using standard contractual clauses or equivalent transfer mechanisms where available and appropriate;
• Conducting due diligence on the data protection frameworks applicable in recipient jurisdictions;
• Minimising the volume of Personal Data transferred internationally to what is strictly necessary for the relevant processing purpose.

By using the Platform, you acknowledge that your Personal Data may be transferred internationally in accordance with the safeguards described above.

Section 11

11. Your User Rights

Subject to applicable law and the conditions of our operating licence, you have the following rights in relation to your Personal Data held by 777bs. Requests may be submitted to our support team using the contact details in Section 15.

Section 12

12. Minors & Age Restriction

The Platform is strictly for adults aged 18 years or older — or the higher minimum age required by the operator's licensing conditions or the laws applicable in your jurisdiction. We do not knowingly collect Personal Data from individuals below the applicable minimum age.

If we become aware that a User below the minimum age has provided Personal Data or created an account, we will immediately suspend the account, delete all associated data to the extent permitted by our legal obligations, and refund any deposited funds to the source payment method following verification of identity.

Parents and guardians who believe a minor in their care has created an account on the Platform should contact our support team immediately using the details in Section 15. We take such reports seriously and will act promptly.

Section 13

13. Third-Party Links & External Services

The Platform may contain references to third-party payment providers — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — in an informational context only. Where links to third-party websites or services are present on the Site, clicking them will take you to an environment governed by that third party's own privacy policy and terms.

777bs is not responsible for the privacy practices, content or security of any third-party website or service. We encourage you to review the privacy policies of any third-party service you use in connection with transactions or services related to your 777bs account.

Section 14

14. Policy Amendments

We reserve the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, regulatory requirements or Platform functionality. Where changes are material, we will provide reasonable advance notice — for example, by posting a prominent notice on the Site or sending a notification to your registered email address.

The "Last Updated" date at the top of this page indicates when the most recent revision was made. Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not agree to the revised terms, you must cease using the Platform and contact us to close your account and request data deletion.

Section 15

15. Contact Us

If you have any questions, concerns or complaints about this Privacy Policy or our data processing practices, or if you wish to exercise any of your data rights as set out in Section 11, please contact our support team. All privacy-related correspondence should be submitted in English for fastest processing. Urdu assistance is available on request via live chat.